Apple has won an auction for world screen rights to a documentary that shows English singer Ed Sheeran as he finds the handle on writing and performing his distinctive songs.

The Murray Cummings-directed documentary made its world premiere in Berlin, and tonight the documentary is making its North American premiere in the Tribeca Film Festival.

The Deal is low to mid-seven figures for world rights, and Apple will make it an event release that includes a theatrical component along with release on Appleā€™s multiple platforms. According to reports from Deadline.