Alongside the start of its back to school promotions, Apple has launched a new single gift card and Apple Account Balance for users in the US. Apple is touting this as “for everything and everyone.”

Previously Apple offered an App Store and iTunes gift card, and the Apple Store Gift Cards were for hardware whilst the iTunes gift card was for Software, Apple have now removed these old cards from sale, however, they will continue to be accepted and will fund the user’s new and unified Apple Account Balance.

The new Gift Card covers all hardware, software, and services that the company sells. A separate gift card for businesses to be used in promotional incentives, continues to be available to buy.