The popular mobile phone network Orange launched a deal for its customers called “Orange Wednesday’s” allowing its customers 2for1 on films in cinemas, the also launched a deal 2for1 offer on both mains and dough balls at most Pizza Express restaurants every Wednesday. 

EE was founded in 2010 via the merging of Orange and T-Mobile and continued the deal, however, the firm has announced it is axing its decade-long running cinema and pizza Express deal, on 25 February 2015. 

The move was a controversial one, however EE customers will now be able to stream ¬£1 blockbusters every week from 30 March, in its brand new deal.