Amazon took a swipe at Googles chromecast last October when it launched it’s Fire TV Stick, and after launching in the US and now it’s ready to tackle the UK. 

Amazon will begin shipping on April 15th and will cost £35, although Prime members can pre-order the device today for £19. No matter how you look at it that’s a good discount. Google offers chromecast for £30. 

If you’ve been weighing up a new Prime subscription, this could be the time to take the plunge; the company will knock the stick down to £7 for anyone that’s willing to sign up for a new annual membership.