Today Apple has held their October event where they have unveiled the new iPhone 12 lineup, ahead of the launch, CEO Tim Cook tweeted out as he normally does before an event, this time with his Apple Music playlist for this event day.
“Hey, Siri, play my event day playlist,” said Tim Cook on Twitter, and included an Apple Music link to the whole playlist. The list has 27 songs and runs for 1 hour and 42 minutes.
Apple unveiled the all new HomePod Mini at just 3.3 inches tall and available in white and space gray at a great price of just $99.
Apple went on to announce four new iPhones, the iPhone 12 mini, iPhone 12, iPhone 12 Pro and iPhone 12 Pro Max. iPhone 12 and iPhone 12 mini will be available in five beautiful aluminum finishes, including blue, green, black, white, and (PRODUCT)RED.
Pre-orders for iPhone 12 begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 mini will be available for pre-order beginning Friday, November 6, and in stores beginning Friday, November 13.
iPhone 12 and iPhone 12 mini feature all-screen Super Retina XDR displays that stretch further to the edges, with systemwide color management for industry-leading color accuracy. Both models deliver a 2 million-to-1 contrast ratio for true blacks, and an immersive HDR viewing experience for high-definition video, photos with more detail, and nearly twice the peak brightness of iPhone 11.
iPhone 12 and iPhone 12 mini have an industry-leading IP68 rating for water resistance up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience, and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 models.
MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power, while still accommodating existing Qi-enabled devices.
Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
iPhone 12 and iPhone 12 mini will be available in 64GB, 128GB, and 256GB models in blue, green, black, white, and (PRODUCT)RED starting at $799 and $699, respectively.
Customers can also get iPhone 12 for $22.87 a month or $549 with trade-in and iPhone 12 mini for $18.70 a month or $449 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.
iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at $999 and $1,099, respectively.
Customers can also get iPhone 12 Pro for $29.12 a month or $699 with trade-in and iPhone 12 Pro Max for $30.37a month or $729 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.